You made a show! Now what? Learn how to find festivals and other places to perform, how to put together a tour, and, even better, how to come home with a return on your investments (ROI).
We'll examine how to make a budget that fits your needs and how to dream scalable when the numbers tell you you can't dream as big as you want. Karen will share with you her personal experiences from twelve festivals and strategies for tour profitability.
For the independent artist and producer who wears all the hats.
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January 23rd - Edinburgh and Adelaide: Strategizing for the Big Ones
The two largest performing arts festivals in the world hold both opportunities and headaches. Learn where to print, where to stay, how to budget, how to backward plan your production schedule and more to make the most of your experience. Set yourself up for success by getting all your questions asked and answered.
February 20th - ROIs and Budgeting
Is it possible to get a Return on Investment (ROI) in the Fringe world? Find out what your budget must include to perform in different countries or around the USA and what you can expect to get in return.
March 20th - Industry and Press Releases
Press get hundreds to thousands of emails when festival season comes around. Learn how to write copy that industry actually reads and gets them interested in attending. And, when you finally get them in through the door, learn how to capitalize on the opportunity.
12:30-2pm
in the Vault
About the Instructor:
Karen Hall (Glee) has managed to get press into every festival she's performed in except one. A reviewer once gave her 4.5 stars and and another reviewer gave her 2 stars. At the exact same performance. Karen still continues to do well. She won an award for Outstanding Theatre at the 2025 Edinburgh Fringe Festival and a Best Solo Performance in Los Angeles Theatre Award and continues to book and perform internationally.
Class cancellation policy: No refunds, exchanges, or transfers.